Trust.

Author

Noah Lack
April 03, 2025

Let’s skip the small talk, 


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LINEUP
1. Podcast Updates
2. Trust Issues…
3. Show and Tell 🔦

PODCAST

Our community strengthens…

It was great talking business with 3x UFC Champion Aljamain Sterling and Washington Commanders Running Back Austin Ekeler!!!

Did I introduce them wrong? Maybe I should say rising CEOs?

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Austin Ekeler, Founder of Eksperience

Aljamain Sterling, Founder of Funk Harbor Rum

ICYMI, our episode with Shawne Merriman is out now!




TRUST
YOU HAVE TO TRUST SOMEONE…

So lately I’ve heard a couple of stories about athletes getting burned in building their companies by people who said they wanted to help, but ended up doing harm.

Who wouldn’t have trust issues because of this? I totally get it. Who can you trust when dealing with early stage companies? The founder? The funds? The family office? Your Mother?

Do they just want to work with you because of your name, or because it’s a good story to tell?

Look, I don’t have a clear answer for you. But what I do know is that you gotta run towards the smoke.

I wanted to share some quotes that I hope you take with you today.

❝

“By the standards of the rest of the world, we overtrust. So far it has worked very well for us.” - Charlie Munger

“Trust is the highest form of human motivation. It brings out the very best in people.” - Stephen Covey

“Trust has to be the highest value in your company, and if it’s not, something bad is going to happen to you.” - Marc Benioff


To the athletes reading this, you can’t do all by yourself. Spend time finding the trusted source. Life becomes easier. Take that as you wish.




Show and Tell 🔦

Thank you to everyone that’s reached out! I will be back home tonight and will be able to work with more of you guys regarding our Show and Tell 🔦 series.

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