Vol. 10

Author

Noah Lack
April 17, 2025

Let’s skip the small talk, 


Our backstage access is opening up. We want to start off with a select group and make sure we’re providing incredible value before scaling.


Writing this one from the ATL 🍑, let’s get to it. 

LINEUP
1. Podcast Updates 📈
2. Avoid “Growth” Consultants 🤔
3. Backstage Access, What To Expect 🔦

PODCAST

Our community strengthens…

Xavier Woods

I'm not sure how this hasn’t got any coverage. Tennessee Titans Safety Xavier Woods had to work at Smoothie King this spring before becoming a franchisee.


Subscribe on YouTube or Spotify so you don’t miss our conversation!


ICYMI, our episode with Washington Commanders RB Austin Ekeler is out now!

We chat about how streaming got him into tech, pivoting, highs and lows of the journey, and more…




”GROWTH” CONSULTANTS
BE WARY…

So in my conversation with Austin, he opened up about getting burned by “growth” consultants. These folks were in charge of fractionally helping Austin and Eksperience expand into various markets.

As Austin explains on the podcast, they ended up hurting the business because the product was too early, so the roadmap was unclear. Eksperience was paying extra to grow an unfinished product pre Product Market Fit. 

This is not the first time I’ve heard this situation from our community. Everyone wants to help “grow the business” but until you have a real business, what are you growing?

Because of the brand appeal of many athletes, everyone offers their services. But for many, it’s just an opportunity to beef up their client roster list on their website to impress people.

In my opinion, until you find Product Market Fit, you probably need to hold off on anyone promising the world for a product that’s mostly incomplete.



BACKSTAGE ACCESS
WHAT TO EXPECT….

So yes, we’re launching Backstage Access 🔦 — a premium layer of our newsletter built for athletes and investors who want first look at the next wave of rising startups.

You will get: 

– Weekly exposure to high-signal startups, sector agnostic to start
– Direct access to founders
– Cultural context others miss
– Special opportunities + access when available

And most importantly, a direct line asking you, what do you want? Because we want to build this for you.


If you want to be a founding member, please reach out to me or sign up here.

Sponsor A&A…

We are now open to sponsors our podcast and newsletter.

Our media kit is here (just type in your email), and it updates every Friday.


 

Athletes and Assets, Inc. accepts no liability for the content of this blog, or for the consequences of any actions taken on the basis of the information provided. Please invest responsibly and consult a financial advisor before making investing related decisions.