Let’s skip the small talk,
They didn’t think we could get there, but we did… you guys are the best community out there.
LINEUP
1. 10,000 subscribers ✅
2. Doing nothing sometimes is the best move
3. Meet us Backstage 🔦
PODCAST
10,000 YouTube Subscribers ✅ Let’s keep it going!!
I have said thanks to many of you, inspiring to us since 2021. To reach 10,000 is symbol of our evolution over the past 4.5 years.
In short, thank you all for being here, reading this, and just know that the next 4.5 years will see Athletes & Assets™ ascend as an iconic American brand.
If you are new here, welcome, we chat with professional athletes every week about the highs and lows of entrepreneurship. Subscribe here.
Please welcome Brian Urlacher to the Athletes & Assets™ Community!
STAY STILL
Il Dolce Far Niente…
This is Italian for “The art of doing nothing”…
Brian Urlacher was one of the best defensive players in NFL history, yet he went through 4 different financial advisors and made lots of investing mistakes (like we’ve all done). If Brian could have changed one thing, it would have been to start a business he can be hands off with while playing to generate sustainable secondary income.
My biggest takeaway from our conversation is sometimes we want to do more, but the smart move is to do less. What I appreciate about Brian is that he knows himself, he knows his boundaries, and doesn’t feel like he needs to be a fake investor/operator/entrepreneur like a lot of people try make themselves out to be.
So Brian has come to peace that weekly rounds of golf and the occasional check up on his landscaping business are the right formula for him. And that’s it. Capiche?
See you Backstage 🔦
This week, we have multiple Y Combinator and other tech startups looking to connect with athletes, their representation, and/or athlete-backed venture firms.
Please be mindful of the founder’s time and energy. Any reported misbehavior is grounds for backstage removal.
To startups…
To be considered for a feature, click here. We’re sector agnostic. Not all submissions will be responded to.
Backstage Access
Access rising companies seeking athlete aligned strategic partnerships
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For select athlete and investors:
- • 🧠 5–10 high potential startups weekly- Tech + CPG
- • 📬 Direct founder contact links
- • 🚀 First look at emerging opportunities before they get noisy
- • 🎊 On occasion, parties and events held by athletes and athlete backed funds
- • 🗞️ News you shouldn't miss